Burberry at Selfridges

When Burberry wanted to make a splash in Selfridges for their Christmas promotion, audio was an important part of the setup. Innovatively using LED walls behind the open shelves, the brand showed iconic images of waves and wind scenes to set the scene for the new range. Without sound, the images would have lost a lot of impact. We installed three AS-16iX Audio Spotlights on cantilevered stainless steel poles above specifically targeted spots where the customer could get the full impact of the audio visual experience.